Why You Need to Choose the Correct Google Display Ad Dimensions and How to Do It

Google Display Ads allow you to produce visually intriguing ads to capture the attention of your target audience. Unlike Google’s text ads, display ads include more options to significantly help increase your click-through and conversion rates. You have both ... Continue Reading →

10 Most Successful Startups in 2018

Entrepreneurship is the embodiment of the American dream. With courage, determination, capital, and of course, an idea, anybody can succeed. Yes, many businesses tend to fail. A staggering 30% of young startups fold within the first 2 years of their operations. ... Continue Reading →

The 6 Digital Marketing Trends That You Can’t Ignore In 2019

Today, internet marketing has changed a lot over the past few years. The SEO techniques you used last year may not be applicable to the subsequent years. Therefore, with the changing scenario, you need to change the tactics to optimise your website too. Otherwise, ... Continue Reading →

What are the Benefits of Using a White Label Software Provider?

A white label software provider is one allows businesses that hire it to add their logo. Think of a white label as a blank slate. The software is ready to use by any business that wants to purchase it and the branding of the software can be customized for the business. ... Continue Reading →

If You Want to Elevate Your Business, Don’t Say NO to BPO

Business dimensions have changed over time with the globalization and digitalization of business means. Fighting inflation, managing resources, and delivering high-quality products to consumers is not an easy task. However, there are many companies surviving in ... Continue Reading →

4 Invisible Actions Behind Successful Email Marketing

Email marketing is very popular and ticks practically every box in digital marketing. It’s nearly impossible to find a marketer who doesn’t use this channel. And that’s not surprising. Email marketing can be made extremely personalized,. is highly cost-effective ... Continue Reading →

Pros and Cons of Automated and Manual App Testing: Can Automation Truly Replace Human Insight?

Testing is an important stage in the building of any software product. It is only through testing that you can determine whether the product works as desired and even uncover and fix any issues that might compromise normal functioning. And, as technological revolution ... Continue Reading →