Whatever the size of your business, email management is a vital part of your infrastructure and you need tools you can rely on. Whether it’s organizing your own emails, collecting and communicating with contacts or ensuring you business’s email is secure and can be accessed from different places, it’s worth researching the tools that can help email work for you. Ultimately it will help you and your business become more productive.

So here is our run down of the five best email management tools on the market, each of them designed to make your business’s use of email efficient, streamlined and secure, whether you have a team of thousands or you’re a freelancer working alone.

Infusionsoft – collect your prospects

Whatever your business’s policy on email marketing, a tool like Infusionsoft will help streamline and organize your email sales strategy. Infusionsoft allows you to collect the email addresses of sales prospects into one place, follow up email enquiries automatically and broadcast marketing emails to the whole database. It also gives you the ability to tag prospects, enabling you to segment your email list and send targeted offers to certain sections of your database.

Mimecast – unify your email management

Email management for business is a notoriously complex world but Mimecast can simplify it with the only unified email management tool in the market. This service brings together all of Mimecast’s email security and archiving software, creating a single, integrated and cloud-based service, all controlled from a single web-based console. It means there is no need to integrate various third-party systems into your company’s infrastructure and also means that all of your employees can access their email from anywhere using their continuity cloud-based function.

Streak – create business pipelines from your email

If your business uses Gmail, Streak could really help you and your team manage your workload. Streak organises your emails into specific ‘pipelines’, as created by you, for different workflows within your business. So, for example, you could set up separate pipelines for sales, PR or fundraising. You can then share these pipelines with your colleagues or employees.

Bananatag – track your email after you’ve sent it

Ever wondered what happens to an email after you’ve sent it? Bananatag could be a key tool for your sales team when it comes to managing their sales emails. You can see whether emails have been opened and which links people have clicked on and you can see all of your email metrics in an easy-to-read digital dashboard.

Klaviyo – intelligent ecommerce

Klaviyo is a tool which allows you to segment your business contacts or customers in every possible way you could imagine and lets you send targeted emails to those segments. It can quickly help you increase sales and prospects with relevant emails to engaged contacts.

So there are our top tips for email management tools for business. All of these tools will help make the complicated world of email a simple and streamlined facet of your business, enabling you to get on with the serious work of making money.