The iPhone-Samsung war has been in place since a very long time now and both phones undoubtedly dominate the consumer market. While it is true that Apple never fails to amaze its users, Samsung also surpasses all the expectations that phone freaks have from their products. Whenever it comes to buying a new smartphone, consumers usually get confused between Samsung and iPhone despite the fact that several other brands are also available in the market. This is due to the exceptional brand loyalty they have created for themselves.

There are various factors upon which the consumers base their choice on. Some prefer iOS over Android or vice versa, some consider the value for money they are paying, some opt for camera results while others base their choice upon screen size. This time, the market dominators decided to confuse people between the innovative iPhone 7 and stylish Galaxy S7 Edge. However, following are some comparisons that might make the decision easier for you:

Design and look of the phones

One feature that most of the consumers are concerned about is the design of a phone they are using. People demand a phone that looks stylish and unique when they are using it and it seems like S7 Edge got an advantage here. With glass front and back of the phone, Samsung Galaxy S7 Edge gives it an amazingly beautiful look. Additionally, the edges of the phone being framed in metal makes the look even more attractive to the consumers. However, every product comes with a drawback! The glass front and back means that the phone will require extremely careful handling since it may crack very easily. It is slightly larger and heavier than the iPhone 7 as it weighs 152g as compared to 138g iPhone.

IPhone 7, on the other hand, is said to be the most attractive phone in the series till now but still does not have a unique look. Apple users were not expecting a unique design anyway since Apple seems to be willing to follow its traditional design with minor changes. So you may not find much difference between the designs of iPhone 6S and iPhone 7 with respect to the design.

Real competition between both phones is due to the colors that are available. Samsung Galaxy S7 Edge is available in black, white, gold, silver and pink gold due to which it has been termed as the most attractive smartphone till date. On the other hand, iPhone demonstrated creativity by offering gold, silver, rose gold and black, all matte colors and one glossy jet black. The glossy one, however, is found to be sensitive against scratches and fingerprints. Hence, matte black is high in demand nowadays.

Display size and quality

It is very difficult to base your decision on this feature because both phones have something special about their display. If you love big screen phones, go for Samsung Galaxy S7 edge right away but unfortunately that is not sufficient to be considered. Galaxy S7 Edge, despite having a large 5.1 inch super AMOLED display, has Corning’s Gorilla Glass 4 that protects it from being cracked in case of a lenient drop of phone. The resolution is insanely high i.e. 1440×2560 pixels that offers 557ppi pixel density. What is exceptional about the display of Samsung Galaxy S7 edge is the always-on display option in which a small chunk showing time, date and notifications stays on all the time at the cost of just 1% battery consumption per hour. This feature has been available in LG G5 only so far and hence it makes this phone stand out from others.

With Retina HD display and a 4.7 inch large screen, iPhone 7 does not lag behind in any way. While the resolution still remains low in this sequel of iPhone i.e. 1334×750 pixels, the fact that it is spread over a smaller area makes up for it. The display is therefore super-clear and the color gamut has widened as well so that it matches iPad Pro 9.7 inch. Hence, the colors are more vivid and bright as compared to the previously launched iPhone 6S. What makes the display of iPhone 7 stand out from others is the 3D touch. Although this feature has been inherited from the iPhone 6S, it distinguishes the phone from all others in the market.

Platform or Software

There can be no definite answer to whether Android is better or iOS because that totally depends on user preferences. Samsung galaxy S7 Edge runs on the latest Android Marshmallow 6.0.1 but recently Google announced a new version, 7.0 Nougat. So till this phone updates to Nougat, Marshmallow will remain its platform. Marshmallow has been termed as a mere ‘Cherry on top’ because all the main alterations were made in Android Lollipop. Marshmallow just had some additional touchups like battery life optimization and UX redesigns. Some commendable additions include the split screen, improved Do-not-disturb mode and several themes to choose from.

On the other hand, iOS 10 has made its debut with the new iPhone 7 so this becomes an attractive feature of this phone. With redesigned lock screen, 3D touch support to developers and support for widgets, iOS 10 is winning the hearts of uncountable users all over the globe. In history, developers avoided using iOS because of no flexibility and strict regulations by Apple but with iOS 10, developers seem to have some freedom on to play with software functionality.

Prominent features being stated, it totally depends upon your preference of whether you choose iOS or Android. Both are exceptionally good in their own ways.

Pricing is a major deciding factor

All differences in features aside, the main deciding factor for a large proportion of consumers is the price of a phone. Apple has always charged a premium price due to the brand image it has created over the years. They charge a very high premium and consumers are willing to pay them either because they are very loyal to the brand or they simply realize that it is worth spending on such a product. Samsung, on the other hand, charges a relatively low price because there is no brand that charges as high premium as Apple.

Apart from brand image, Samsung has to keep in mind that several other manufacturers are using Android as a platform for their phones so they have direct competitors in their way. Apple is the sole owner of iOS which means they are running a kind of monopoly i.e. they decide what price to charge for their product and people will buy no matter what. So after considering all other factors, the final thing to consider is the price and if your budget does not allow you to buy and iPhone 7, you should happily opt for an S7 edge because that is an amazing alternative.

Let us have a final look at the performance of both phones. With 4GB RAM, 32GB or 64GB storage space and external capacity of up to 256GB, Samsung Galaxy S7 edge’s performance is undoubtedly exceptional. There are two versions: the UK and some other regions have the S7 edge with 2.3GHz Octa-core processor and Mali-T880 MP12 GPU while in the US and some other regions, you get a Quad-core and Adreno 530 GPU, both being the best in their range.

iPhone 7, on the other hand, consists of the new A10 Fusion system-on-a-chip which it claims to be 40% faster than A9 and double the speed of A8. It is a quad-core 64-bit processor which makes up for the 2GB RAM that iPhone 7 has.

So we can see how each phone is the best in its own way and it is quite difficult to claim which one is better because that totally depends on consumer preferences. Now you know the key features of both phones, take your own decision!

Author bio: Richard Arthur is a tech-savvy entrepreneur who runs a successful electronics retailing business and also write at 1 Click Dissertation help. Richard mostly deals with expensive phones and gadgets in his business and loves to play around with software and platforms.