There is no denying that Magento developers are in high demand. It is of no surprise either. After all, Magento is one of the most popular and successful ecommerce platforms. Not only is it an open source solution, but it is frequently updated and boasts a whole host of diverse, innovative and effective features. It is evident why so many companies and individuals choose this platform, and Magento developers provide the perfect icing on the cake. Not only do they know how to use this application to full effect to ensure you have an attractive and effective e-store, but they also market it successfully so you generate as much traffic as possible and ultimately make maximum profit. So, in this post we will take a look at the different methods that are used by the leading developers so you can get an idea of the diverse scope of tactics they have at their disposal.

E-Commerce Marketing

Generally marketing can be split into two parts – firstly you have the strategies that are used to drive traffic to the website in the first place, and secondly you have the methods that are solely focused on generating a greater level of sales.

So, let’s start by taking a look at how Magento developers drive traffic in the first place. One of the main tactics they use is search engine optimisation (SEO). For those that are unaware, SEO is essentially a wealth of different methods that are used to ensure a website features as high up on search engine result pages as possible. Link building is one of the most common and effective approaches. Aside from this, the developer will adjust the title tags, Meta description, image tags and such like of your website so that they include ‘keywords’. These keywords will have been researched to ensure they are effective – essentially they are going to be the words your potential customers are most likely to search when they are looking for a company like yours on Google or another search engine. However, it is important to make sure competition isn’t too high. Thus, localised keywords work well, i.e. ‘furniture Manchester’ rather than simply ‘furniture’.

Content Marketing in E-Commerce

Content marketing is another tactic used to drive traffic and this is closely linked with SEO. Content marketing simply relates to developing relevant, engaging, original and interesting articles about subjects related to your business. They could be posted on your own blog, on relevant blogs, on social media, and such like. This is not only a great approach for driving traffic but creating a loyal consumer base as well.

Now, once the initial connection is made, Magento developers don’t stop there. They use different strategies to ensure sales occur, and on a repetitive basis as well. On the website itself they will use strategies such as product bundles to ensure a larger sale. Another option is to recommend products. They will recommend items based on prior purchases or what has been in individual’s basket.

Online Marketing

Aside from this, custom coupons are undoubtedly one of the best ways to drive sales! This could be anything from offering free shipping, to buy one get one free, to a percentage discount, and more. People love to feel like they are getting a bargain! You can even cater your coupons to suit your customers. Birthday discounts are always a great option!

So there you have it – an insight into the different marketing strategies that are used by Magento developers to ensure you get a greater level of customers and sales! And, the approaches that have been mentioned merely scratch the surface! You can really take your company to the next level.