Why Do We Publish Self-Relevant Content on Facebook

There was a series of studies in which it was claimed that Facebook reduced the actual interaction between people. There were scientists who claimed that social networks does not help us to be happier. That is space for narcissists. And now, a new research reveals that specific social network also functions as a personal therapist. So we will explain this latest study, abound in our wall complaints, desires and lamentations: for sharing the pains.

Self-Relevant Content on Facebook

Facebook Therapy

Why People Share Online Self-Relevant Content, the work done by Eva Buechel and Jonah Berger of the University of Miami and Pennsylvania, respectively, ensures that emotionally unstable person tend to post more personal messages and more  frequently. The reasons respond to irrefutable logic: because of the little control they have over their emotions, they feel the need to express them in order to receive social support in networks and feel a little better about themselves. Like life itself.

Facebook has a 33 percent chance of hitting with whom you can be sipping coffee next week using its algorithm.

But although it may seem contradictory, in his research Buechel and Berger claim that people who post openly and shamelessly in social networks quite often not generally have the same attitude in their offline day to day  life actually quite the reverse. Although not delve into that aspect of their work, research on the dichotomy between life online and offline life day after day, without actually happen, even today, a definitive conclusion on whether we are equal in the street and in front of the screen computer. What was made clear by Buechel and Berger is that people obsessed with posting almost everything about themselves and their sentences have a compelling reason (at least for them).

However, as the authors and as might expect from previous research, that momentary welfare causes to share our sorrows with the virtual world, can be both a false mirror to project themselves as people on Facebook often show by general rule the best of themselves, even in the fit of anger. Facebook is room for complaint, but also for frivolity, remind us of the responsibility for the current research.

They add that, however, the study of the states of the profiles and the information it provides can help us learn more about the personality of any of our contacts. As indicated by the two researchers, we can get to know if a person has anxiety, whether or not it is extroverted, how are you doing at work and even if it goes well with your partner or if your breakouts are a nineteenth-century melodrama. In fact, Facebook has a 33 percent chance of hitting with whom you can be sipping coffee next week using the formula algorithm and evaluating a range of indicators and patterns of use as the list of friends, which of them are single, how many times have you seen the profile of certain contacts and how you interacted with them.

Albert Palacci is passionate about digital marketing and social networks, he is writing for several online magazines and websites, also you can check his Google+ profile and you can find more about him on his SlideShare or Academia profile.

VN:F [1.9.22_1171]
Rating: 10.0/10 (2 votes cast)
Why Do We Publish Self-Relevant Content on Facebook, 10.0 out of 10 based on 2 ratings


I am a professional marketer graduated from London Business School specializing in writing for several online magazines and blogs.

2 Responses to “Why Do We Publish Self-Relevant Content on Facebook”

  1. Timothy

    Oct 21. 2014

    It’s already been established that Facebook are the way to go if you are looking to brand and market your business with Facebook. They have millions of users which you can take advantage of as well as they are for free.

    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
    Reply to this comment
  2. TechCrates

    Oct 22. 2014

    Hi Timothy,

    You are right, Facebook is one of the best places to market your business for free.

    VN:F [1.9.22_1171]
    Rating: +2 (from 2 votes)
    Reply to this comment

Leave a Reply