The consequences of abandoned shopping carts go beyond lost sales for online businesses worldwide. For starters, you need to discover why customers would abandon a shopping cart. A few reasons include the following:
- The shopping cart does not function properly.
- The shopping cart is too difficult to use.
- The shopping cart requires a somewhat obscure form of payment.
The Internet is inundated with similar vendors. The end implication from high rates of abandoned shopping carts is that customers have chosen to go elsewhere due to issues with the checkout and payment processes.
A good online business will typically optimize existing software solutions by utilizing all relevant features. Instead of putting together a virtual collage, use existing software to its full potential. Magento is a prime example of e-commerce software that has a number of highly applicable uses in online sales. For example, Magento offers users a chance to optimize SEO on personal sites. Understanding SEO for Magento websites can be a huge boon for your business. The platform itself boasts an extremely impressive eCommerce machine. The following are some helpful tips for Magento SEO onsite optimization:
- Magento’s Google XML sitemap generation tool allows users to almost completely customize sitemaps to desired specifications, including how often a sitemap.xml should be updated and at what time.
- Magento Page Content should always be unique and relevant. Duplicate content is not recommended and could be detrimental to overall site rankings. Managing page content is fairly straightforward. Click on CMS> Pages> Manage Content. Focus on including keywords in page titles and the first few sentences of descriptions.
- Magento Category Pages are equally easy to edit, and unique content is equally important. Click on Catalogue> Categories> Manage Categories to edit category page titles and descriptions. Category descriptions are an ideal place to insert keyword phrases. Use keywords later when link building by linking the words as anchor text.
Fully utilizing available software is integral to streamlining internal systems and procedures. Logically, internal optimization can be the first step in a sustainable plan to boost site rankings and drive ROI.
Increasingly intuitive Google algorithms
An e-commerce site that is not fully functional is likely not particularly relevant to searchers. Site rankings can be lowered due to poor public perception. It is important to recognize the scope of e-commerce and the power behind big data. Search algorithms can identify sites that are not fully functional or not compatible with mobile devices. These factors can make building a meaningful online presence an uphill battle. A logical alternative is to use better software to streamline the purchasing process.
Focus on continuing to drive revenue and use what you already have
E-commerce has clearly demonstrated the importance of linking SEO tactics with an end goal of driving ROI. Today, users have almost every reason to purchase a comparable product from a competitor. A competitor could have an e-commerce platform that is mobile friendly, or a website that is easier to navigate. Stay a step ahead of the competition by utilizing all applicable features from software tools already at your disposal. Remember that optimization of internal procedures such as payment processing and inventory management are arguably as important as optimization visible in top site rankings. The end result should be that you create an e-commerce environment that allows customers to make purchases as easily as possible.