YouTube is one of the most powerful marketing tools the world has ever known, but you knew that already. Few forces have ever reached as many people or been as universally accepted as both a source of knowledge and a center of entertainment as YouTube is. You can use this power to your advantage and promote your business like never before.

Share Your Message

Your message is something you can share in a lot of different ways. Some companies like to use the most basic “sitcom” style approach, where a problem comes up and what you’re offering is the conveniently available solution. However, you can always go deeper and really explain how you want to help the world one customer at a time. The trick is to do everything you can to really connect with people instead of just trying to “sell” them on a concept or to buy any given product. When you focus on helping others, you tend to make far more sales by default.

Show Off Your Wit

Wit is in the eye of the beholder. Fortunately, you know your customers very well and you know what they respond to. Some people are very conservative, but others welcome a little informality. Keep your videos loose enough to be approachable but tight enough that your audience doesn’t shake its head and think the time spent watching your videos was wasted. With a little bit of wit and decent production value, you can present yourself very well.

Demonstrate Your Knowledge

One of the disturbingly obvious but often overlooked methods of ranking Youtube videos better is to share knowledge with your viewers. When a person comes away from your videos knowing something they didn’t before and wanting to know even more, the effect can be very powerful. It can induce the person to want to watch more of your videos, and it can get people to share like you wouldn’t believe. While there is no guarantee that you’ll “go viral,” the chance of doing so on even a small scale is worth the effort of making the attempt. It starts with quenching a thirst for knowledge.

Share Your News

The key to sharing your latest news is to not get self-important about it. Treat your news as an instance of, “Did you know this awesome thing is happening soon?” People tend to respond far better to news that is couched in helping them than they are to news that just gratifies the ego of group mentioned in the story.

Link Your Web Properties

Videos are great on their own. But they are even greater when you link them to your other web properties. When you have a Facebook profile, lots of pictures people can play with on Pinterest and are tweeting regularly, link these crown jewels to your YouTube channel to see how much more powerful they all are when they’re linked together. Your online engagement is a lot more than the sum of its parts.

YouTube allows your business to be promoted like never before. If you are careful and plan thoroughly, YouTube can help you reach serious heights.