According to a survey, 80% of web activity/traffic starts with a person typing in a search query. Three of the most dominant SEO hacks are detailed as under:
1. Link Building
While there can be many a link building practice can be carried out but the basic one is about spreading links all over the internet that head straight back to your website. Any search engine ranking is gauged by the number of links leading to your site.
Each link acts as a vote. And if lots of links are being driven to a particular website, it means that website is laden with good content and is worthy of being ranked as one of the top-most sites. Thus, link building is the name given whereby you achieve this objective.
2. Directory Submission
A link building exercise at the heart, it works like Yellow Pages. The URL of a website is provided to the sites called Directories and these Directories are a huge compilation of such sites. They tend to categorize sites in a particular order that are listed therein. Categorization varies from Directory to Directory.
Categorization helps in gaining links to your website. This works by searching for a Directory site online and once found just submit your site to its directory and you are done. Fill in the routine application such as what’s the site called, its link, short description, email of the submitter in order to verify credentials and the likes thereof.
You will have to wait for the Directory owner to approve your submission request. Replication of this activity for a handful of times daily can help you secure decent to great backlinks for your website. Make sure you are able to decipher good Directories from bad ones. If it has page rank and has no follow tags then it’s a good one. One of the leading Directories, DMOZ is the recommended directory to submit at.
3. Content
Content is King, the statement couldn’t be truer. As discussed, if your link building exercise is successful, meaning, the reason is content which is responsible for driving the traffic to your website which is why its links are all over the Internet.
Your attempts will be futile if the content therein is not gaining momentum/garnering following from the visitors. Search engines are a fan of websites that boasts great content. If the backlinks are good, it is imperative that content is equally stellar. Both work hand in glove to nail proper optimization effort.
The ultimate intent is not just for people to visit your website but rather making them stay, interact and possibly have them convert by availing services or purchasing products you deal in. The content in this crucial that will want them to stay and convince them to proceed towards conversion (if any).
The content could in the form of articles, pitches, blog posts, infographic etc. Therefore, have great content ready to be uploaded, the moment your SEO campaign is underway. Remember, you are not just writing/producing content for the prospect visitors or readers but also for search engines. Keywords will play an essential part in this activity. Sprinkle them appropriately and be mindful that you don’t overdo them. Often ‘Keyword Stuffing’ backfires and your site disappears in the sands of time.
The above SEO hacks you can employ to boost your website’s traffic.
Author Bio:
David is a designer at Logo Glaze, a professional logo design service providers, where he is creates custom logo designs. He is a graphic designer by profession but he is a writer in nature. He has an experience of more than a decade in the design and development industry and loves to help people achieve their dreams.