With the internet taking over and changing the way we do business, establishing a digital presence is essential towards the growth of your business and the key to doing just that is to create a website that will highlight your business products along with the services that you provide to your target audience. 
However, it’s not enough to just create a website; you need to make sure that it is optimized for the digital marketing services in order for your business to reap the benefits of a website.
But what exactly is SEO, you might ask? SEO basically stands for Search Engine Optimization and consists of tuning your website’s coding and content so that it ranks better on the search engines such as Google, MSN, and Yahoo.
So how do you make a website SEO friendly?
- Choosing keywords and phrases that are relevant to your business and describes what you do.
- Placement of these keywords in an effective manner throughout your website in the form of text and codes.
- Placing links to your site which contains keywords on other websites in order to drive traffic to your site.
Creating a website that is SEO friendly is actually something that will benefit a business in the long run. Take a look at some of the advantages of SEO for business big or small.
- Builds awareness about your brand – The whole point of optimizing for the search engines is to make sure that your website ranks higher in the search engine results. What this will do is that when a user is searching for a specific keyword, if your site is optimized for the search engines, your site will show in the top search results which will create awareness.
- Builds trust – Users tend to trust and click on those websites and businesses more that show up in the first three pages of the search engines. Therefore, the more optimized your site is for the search engines, the better your rankings will be for your business’s website.
- Staying ahead of the competitors – If there are two businesses who belong to the same industry and provide the same products and services but one site is SEO friendly and the other is not, then the one that has been optimized for the search engines will definitely have an edge over the one that is not SEO friendly, since that website would be ranked higher and would be shown in the top results.
- User friendly site – One of the main advantages of a SEO friendly site is that it really focuses on improving the overall user experience of a website. A smoother, faster and a user friendly site that provides relevant information along with ease of use tends to have higher ranking.
- Increase in customers – SEO is one of the best ways to ensure that you get higher traffic on your website and more importantly, traffic that is targeted which results in an increase in brand awareness along with customers.
- Higher conversion rates – Websites with SEO tend to be more user friendly, smoother, faster and are easy to read and surf through its content; therefore, when a user visits your website, they are more likely to become regular customers and subscribers making sure to regularly visit your website.