BlackBerry Curve 9380 Brings Touchscreens to Affordable Market

In recent months Research in Motion (RIM) has been making a concerted effort to move away from their traditional QWERTY comfort zone and harder into the touchscreen market that is increasingly becoming the norm. While many people still have a great love for QWERTY phones, RIM’s previous insistence on producing solely phones of this nature is starting to take a toll on its business.

Recent touchscreen efforts like the Bold 9900 (hybrid touch and QWERTY) and Torch 9860 (full touch) have benefited enormously from the new OS7, which makes tremendous improvements to web browsing and app usage. But the Bold and Torch series have typically always been at the higher end of the BlackBerry phone series, while the cheaper BlackBerry Curve phones have largely been neglected in this transition to touchscreen.

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blackberry curve 9380

That is until now. The BlackBerry Curve 9380 is the first touchscreen phone from RIM to fall into the more affordable Curve range. BlackBerry Curve phone deals are typically a lot cheaper than those for Bold or Torch handsets. Curve phones are particularly popular with younger phone users, who are increasingly replacing professionals as RIM’s main customer base.

The reason for this is that younger phone users rely quite a lot on BlackBerry Messenger (BBM), which can provide a much cheaper alternative to SMS messages. Like all BlackBerry phones, the Curve 9380 comes with BBM support, giving it the same appeal to younger generations of text-savvy phone users, but is this one instance where a lack of a QWERTY keyboard will have a detrimental effect?

If there is one thing that a QWERTY keyboard is good for, it is the fast typing out of messages and instant messaging conversations. This can be done with an onscreen keyboard, but these are typically not as responsive or easy to use as a physical keyboard. While the Curve 9380‘s keyboard is very good in this regard, the phone does have a smaller screen making it feel a little bit cramped when using the keyboard.

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BlackBerry Curve 9380 Review

The screen measures about 3.2 inches and offers a good resolution for a display of its size. Like most BlackBerry phones, the Curve also comes with an optical trackpad. To many people who have used non-BlackBerry touchscreen phones this side of the original HTC Desire, this feature may seem a little bit redundant. However, it will offer a lot of comfort and familiarity to people switching from other BlackBerry phones.

The phone benefits from the new OS7, with all of the web browsing, graphics, video and app improvements that have been made there. Apps can be downloaded from BlackBerry App World and the phone comes with good internet connectivity through 3G and Wi-Fi.

It should not be forgotten that this is a lower end model, and it doesn’t come with all of the bells and whistles of the Torch 9860 or Bold 9900. Considering its price range though, it won’t disappoint. It has a decent amount of storage with 32GB available through microSD, and a decent 5 megapixel camera that includes VGA video support.

For those phone users who have always used older BlackBerry QWERTY phones that want to experiment with touchscreens, the Curve 9380 is a good phone to consider. It is also one of the most comfortably sized and pocket friendly touchscreen phones in a market increasingly populated by 4 inch plus devices. Falling into the more affordable Curve series, the Curve 9380 also benefits from the much cheaper BlackBerry Curve contracts that are on offer – making it more desirable than higher end models like the Bold and Torch.

Considering its stature it also offers quite a lot in the hardware and software stakes. This is certainly an important step in RIM’s transition to more modern smartphone business.

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Rating: 9.3/10 (3 votes cast)
BlackBerry Curve 9380 Brings Touchscreens to Affordable Market, 9.3 out of 10 based on 3 ratings

24 Responses to “BlackBerry Curve 9380 Brings Touchscreens to Affordable Market”

  1. junaid

    Dec 11. 2011

    Impressive features and the looks are not bad compared to the old models.full touch is really helping in all the mobile phone to keep the look of the dignified

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  2. Harriet

    Dec 12. 2011

    I’m still not convinced about Blackberrys but this one looks okay from its technology. I like that it has a touch screen too!

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  3. George

    Dec 12. 2011

    I’m a BlackBerry fan and when i heard that a BlackBerry touchscreen phone has been released to the the public, i immediately went to the shop to check it out. The phone’s really affordable, looks really great and feels good in the hand. However, i’m quite disappointed since the buttons built in the touch are a bit hard to press and there’s no HD video recording and autofocus on the camera.

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    • TechCrates

      Dec 12. 2011

      Glad to have your opinion on the bb smartphone …

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  4. Andy

    Dec 12. 2011

    BB is my favorite brand and I love to read about. thanks to you admin. I have read so many posts on techcrates about the BB.

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    • TechCrates

      Dec 12. 2011

      Thanks for your comment Andy …

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  5. Praveen Kumar

    Dec 12. 2011

    it’s an amazing phone with world class features at a reasonable price.it surely has bring touchscreen to affordable markets.

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  6. Jass

    Dec 12. 2011

    Blackberry phones are well known for their efficiency and productivity. I really love its touch pad that is so cool in all phones and easy to use this phone is awesome.

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  7. conference gifts

    Dec 13. 2011

    “The Curve 9380 is considered an entry level BlackBerry and does make some concessions in achieving a price tag that is extremely affordable, but overall delivers solid performance and will be a success in markets where carrier subsidy is not available.”

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  8. sandy thomas

    Dec 13. 2011

    Black berry looks okay from its technology. I like that it has a touch screen too!!

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  9. Baker

    Dec 13. 2011

    I love the overall look and feel of the Curve 9380. It’s small and pocketable and while affordable, doesn’t feel like a good phone was made cheap.It really is a good looking phone.

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  10. Rajiv

    Dec 15. 2011

    Bb are both official and casual now and more affordable with more features.

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    • TechCrates

      Dec 15. 2011

      Thanks for stopping by my blog Rajiv !!

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  11. Rose

    Dec 16. 2011

    very nice post about blackberry phone

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  12. psqinfo

    Dec 27. 2011

    When it was launched?

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    • TechCrates

      Dec 27. 2011

      Released in December…

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  13. Blogger

    Dec 27. 2011

    what is its price?

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    • TechCrates

      Dec 27. 2011

      19,826 INR

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      • Blogger

        Dec 27. 2011

        thanks for replying

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        • TechCrates

          Dec 27. 2011

          You’re welcome …

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  14. Rose

    Dec 27. 2011

    I love BlackBerry Phones…all BB phones are very good

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    • TechCrates

      Oct 07. 2012

      Thanks for commenting Rose 🙂 Very appreciated

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  15. bilal

    Dec 28. 2011

    touch screen is my weakness these days … your post is very nice , thanks

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    • TechCrates

      Oct 07. 2012

      Thank you Bilal!

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