7 Unobvious Mobile App Development Expenses

Encountering mobile app development is undoubtedly thrilling, offering entrepreneurs endless opportunities for innovation and growth. However, while bringing app ideas to life, it’s crucial not to overlook the numerous expenses associated with this complex process. From coding and design to testing and deployment, these costs can quickly accumulate, leaving many entrepreneurs unsure of how to effectively allocate their budget.

In this post, you’ll receive clarity and transparency by shedding light on the necessary costs involved in starting an app. By outlining these lesser-known expenses and providing approximate prices for each, we aim to empower entrepreneurs with the knowledge and foresight needed to confidently navigate the complexities of mobile app development.


Encountering mobile app development is undoubtedly thrilling, offering entrepreneurs endless opportunities for innovation and growth. However, while bringing app ideas to life, it's crucial not to overlook the numerous expenses associated with this complex process
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What Cost Should be Considered?

When venturing into mobile app development, it’s essential to look beyond the surface and consider the myriad expenses that come with the territory. While outsourcing or in-house teams handle the technical aspects, overlooking additional costs can lead to unforeseen challenges and budget constraints.

In addition to development costs, app owners should be mindful of ancillary expenses such as UI/UX design and thorough testing, both of which require dedicated resources and expertise. The cost structure of outsourcing IT services varies, with some bundling testing and temporary maintenance, while others itemize these expenses. Similarly, forming an in-house team adds expenses for specialized professionals in design and testing.

Moreover, app owners must budget for operational costs like marketplace submission fees, hosting, and software licenses. These ongoing expenses are crucial for maintaining the app’s presence and functionality in the competitive digital landscape.

Costs of Launching an App

Understanding the full spectrum of costs enables entrepreneurs to make informed decisions and manage their budget effectively. Whether opting for outsourcing or an in-house team, preparation for these additional expenses is essential for navigating the complexities of app development with confidence and foresight.

As you dive into mobile app development, it’s crucial to consider not only the expenses incurred during the development phase but also the often-overlooked costs associated with publishing and maintaining your app post-launch.

App Store Fees

App Store fees are among the primary expenses encountered when taking your app to market. Platforms like the Apple App Store, Google Play, or Amazon Appstore require fees for access to their vast user bases. While these fees may seem modest, they represent a vital investment in your app’s visibility and reach.

For instance, the Apple App Store necessitates a membership fee of $99 per year for individuals and organizations, providing indispensable tools and publishing rights across various platforms. Similarly, Google Play imposes a one-time registration fee of $25 for a Developer account, along with transaction fees for app sales and in-app purchases. Amazon Appstore follows suit with a 30% transaction fee for purchases made through its platform.

Furthermore, navigating the app store approval process demands time and resources. Ensuring compliance with store guidelines and addressing any issues that arise during review may entail additional development costs or delays.

Cloud Data Storage

Cloud data storage costs are another essential consideration for app owners as user data, photos, videos, and other content accumulate over time. While cloud storage services offer scalability and flexibility, they also come with associated costs that can escalate as your app grows in popularity and usage.

Amazon S3, a popular cloud storage service, offers a free tier for initial usage but imposes fees once certain thresholds are exceeded. Beyond storage costs, app owners must also consider expenses related to data transfer, requests, and other manipulations with stored data, adding to the overall cost of cloud storage.

Software Licences

Software licenses for third-party SDKs and libraries are often underestimated in app development. While many resources are freely available, some offer premium versions with added functionalities or capabilities.

For instance, if your app requires specialized features like advanced search functionality, investing in a paid SDK or library can accelerate development and mitigate costs. Although the initial investment in a software license may seem daunting, it ultimately optimizes the development process, allowing your team to concentrate on essential app features.

From app store fees to cloud data storage and software licenses, anticipating these financial considerations is crucial for enhancing the success potential of your app endeavor.

IT Services Pricing

When planning the budget for your app development project, it’s essential to consider not only the expenses associated with development but also other critical IT services that contribute to the success of your venture.

Cross-platform app development costs are significant when targeting both iOS and Android users. Unlike web development, where a single codebase can cater to multiple platforms, the mobile landscape demands unique coding languages and frameworks for iOS and Android.

Engaging in cross-platform development necessitates the involvement of separate teams, each specializing in their respective platforms. While iOS development may boast a quicker turnaround than its Android counterpart due to platform fragmentation, both platforms demand unwavering dedication and effort.

Design costs are another critical aspect of app development that warrants budgetary consideration. The complexity of your app and the level of customization required will influence design costs.

Whether you’re creating an app for iOS, Android, or both, each platform has its design principles and guidelines that must be adhered to. Average cost of app design typically range from 40 to 380 hours for simple and complex apps, respectively.

QA and Maintenance

Quality assurance (QA) is indispensable for ensuring that your app functions smoothly across different devices, operating systems, and screen resolutions. Budgeting for QA services is crucial to identify and address any issues or bugs before the app is launched.

While some companies may include QA services as part of their development package, others may charge separately for testing and quality assurance.

App maintenance is an ongoing expense that encompasses bug fixes, updates for compatibility with new operating system versions, and ensuring overall app stability. On average, maintenance costs account for up to 20% of the total app budget annually.

In conclusion, anticipating hidden expenses is vital for effective project management in mobile app development. By factoring in these covert costs during the budgeting phase, you can better equip yourself to manage the financial intricacies of app development and set your project up for long-term success.

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I'm a technical writer at Cleveroad, a web and mobile application development company in Ukraine. I am passionate about innovative technologies that make the world a better place and love creating content that evokes vivid emotions.

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