With so many advertising options, it has become very difficult for business owners and marketing managers to decide just which methods of advertising are going to generate the highest return on investment. Website advertising may be an effective way to extend your reach, but these virtual methods are also extremely expensive and will take time to learn. Newspaper advertising may be a traditional method of reaching out to prospects, but studies show that newspaper sales have declined dramatically because of the growing popularity of the Internet.
If you do not want to spend your entire marketing budget to advertise on one stagnant platform, why not discover the benefits of advertising on a mobile platform? Find out just why small business owners with small marketing budgets are using automobile appliques to their advantage and target your local residents more effectively for less.
Turn Your Car Into an Advertising Vehicle with Two Magnets
Automobile appliques cost just pennies compared to the money you will spend for pay-per-click campaigns and banner ads. All you have to do is design magnets that will be placed on each side of your vehicle and your commuter car will quickly become a marketing machine. Not all businesses can afford to pay for a large marketing campaign that will have national reach. In fact, not all businesses want to market their products and their services nationally. If you are focusing on your local demographic, you can make between 40,000 and 60,000 impressions each and every day while you drive to the office with automobile appliques.
Pay Your Friends to Advertise For You
If you do not drive to work, there are other ways to advertise on vehicles. If you have a friend you trust to drive responsibly, why not offer that friend their favorite snack or even a case of beer to place your advertising magnets on their car? The more vehicles you have driving around town with your business logo and contact information, the more impressions you can make each and every day. You can create a buzz and increase awareness with automobile advertising and also benefit from the mobile aspect of your advertising. With this method, your advertising will not just sit stagnant at one location. This means that more eyes will see your marketing message and more prospects will start to recognize your brand.
Advertising on Vehicles That Run Around Town Daily
If you have a bigger marketing budget to play with, you might want to expand your reach even further and advertise on vehicles that are designed to be driven around town all day long. Bus advertising has become extremely popular in metropolitan areas where a large percentage of the population commutes to work on the bus. You can also pay for truck side advertising and reach all of the Americans who spend 20 hours or more each week in their cars. Studies conducted by the American Trucking Association show that more than 90 percent of commuters notice truck side advertising. Another 75 percent say that they have a favorable opinion of the companies who advertise on trucks. Generate a buzz without inundating your targeted niche with marketing messages they do not want to see.
Magnets or vehicle wraps can turn your car into your own moving billboard. If you want the visibility of a billboard and the mobility of a car, consider mobile advertising and display your logo wherever you travel. This non-invasive advertising method is sure to deliver results and keep your marketing budget low.
This article was composed by Karl Stockton for the team at zionandzion.com, a premier advertising agency in the American south west.