Companies and brands started using social media analytics as one of the cornerstones of their campaigns. These companies, brands and professionals are part of the first generation of social marketing. Today we have already entered the third generation, and the industry has never been so interesting.

The digital marketing and customer services have gone beyond the web analytics and social media, “marketers” have very advanced technology, CEOs have discovered the importance of ROI and all that social data can offer.

Data provided by the State of Marketing 2014 indicate that 63% of marketers plan to increase resources to the analysis of social metrics, but only 6% are considered experts in this area. For this reason, below are five examples of social analytics that offers the next generation for our brands:

Performance Of The Campaign In Real Time

The new tool offered by Netbase measures in real time the results of our campaign so that we can identify which elements work and which do not, to get to know our audience and send messages and campaigns consistent with the tastes and interests of it.

Find Out What Influences Your Customers Buying

Most companies pay attention to what is said about it on the social networks through comments, posts or tweets. The next step is to learn what motivates the customer purchases in order to influence the strategies of the point of sale. For example, a consumer goods company discovered through a tool analyzing the conversations that one of his drinks was recommended by consumers as beneficial after exercise, social channels helped the company to change its strategy.

Get The Advantage Over The Competition

Know the competition and what this place is critical to our business and this third generation already has tools to inform the degree of customer satisfaction the company, their releases or impact they have.

Predicting The Performance

Can we predict the outcomes of our brand? Financial analysts are already using social analysis tools that are able to predict the future performance of the brand.

Learn The Interests of Customers Beyond Their Brand

Lenovo got to experience a 40% increase in conversions after designing custom banners based on customer behaviors. A clear example of this type of generation analytic work positively with our brand.

Albert Palacci is passionate about digital marketing and social media analysis, he is writing for several online magazines and websites, also you can check his personal blog and you can find more about him on his Twitter profile or Academia profile.