Have you considered adding SMS to your marketing mix? If not, you certainly should. Why? There are several compelling reasons. Despite being around for longer than most mediums, texting still has the potential to outperform other automated channels and tactics. This is owed to the intimacy and immediacy of the method, along with the fact that just about everyone owns a mobile device capable of receiving SMS notifications. Plus, you can use it for lead generation as well as customer service. Let’s take a closer look at what makes texting valuable for companies in 2021 and beyond.

It’s Personal

Now more than ever, we share an intensely close relationship with our smartphones. It’s often our primary means of staying in touch with friends and family, along with the first thing we reach for every morning. When your brand enters this inner circle, you gain the ability to have instant one-on-one conversations with customers. The only caveat is that you need their permission. It’s important that you learn about sms texting for businesses and understand the basics before proceeding. Fortunately, the channel is quite easy to pick up.

It’s Simple

This brings us to the next point, which is that SMS is a straightforward and uncomplicated way to connect with your audience. It doesn’t get any simpler than sending a text message. For example, when it comes to getting customers to opt-in to your SMS programs, you can add your number or a short code to your emails, website and social profiles.

Granted, the trick is to facilitate an engaging chat while adhering to the limit of 160 characters. At the same time, this makes texting ideal for various types of advertising, including:

• Coupon redemptions
• Incentive contests
• Special offer reminders
• Surveys and polls

It’s Direct

An astounding majority of consumers are receptive to interacting with their favorite companies via text. It’s all about how you leverage the channel. Great messages that are timed appropriately, coupled with permission from recipients, are a recipe for success.

It’s generally advised that you stick to 3-4 messages per month to ensure that you don’t annoy anyone. If your offers are relevant and tailored to the individual customer, chances are that you’ll reach the desired outcome. There are also mass SMS campaigns that you can implement to directly send out enticing coupons or special offers to a large audience.

It’s Manageable

Another benefit of texting, especially with today’s technologies, is how easy the channel is to establish, manage and track. With an SMS platform, you can seamlessly monitor and measure the performance of your campaigns. Remember that texting is permission-based, which means you already know exactly who you’re interacting with.

This enables you to capture highly specific data about your audience such as their demographics, interests and habits. Even mass texting can be integrated into your CRM and tracked without any fuss.

The last reason is that SMS marketing has a range of additional benefits. From global reach to flexibility to features to uptime and more, there are many advantages to discover. So, what are you waiting for?