With the help of modern technology, there are so many ways your business can reach the target market. Right now, with the ever-blooming power of online media channels like FB, Twitter, IG, email and more, things have taken a drastic change. But even before any business can think about mass marketing through the web, a business identity needs to be profoundly created. The identity of a company is the foundation on which your future lies. Graphic design helps in creating a proper visual representation of what your business actually is and even your business presence on Instagram. It will talk about the mission and vision you hold under your brand name, core beliefs, and the way you want to do business. Everything highlighting your company’s attribute will be here.

More about graphic designing

Graphic design, generally, is a form of visual communication, which will help businesses to illustrate the complicated procedure, persuade buyer, sell a product or represent any idea through design or image. It is always stated as a picture is worth thousands of words and a proficient graphic design will convey or represent emotion, represent quality, stimulate viewer and visually encompass business principle within a split second.

It is during rare instances when people might have a second thought to graphic design. But, if you ever take a minute to look around the house or community where you live in, you can always see that graphic designs will surround your life and even outside the world of Instagram. Right from designing as large as billboards on the highway side to even postage stamp in corner of your envelope, these designers are trying hard to convey the message visually to consumers. Now, the importance of graphic design in commerce means multiple dollars in revenue. Most of the time, the vitality of graphic design seems to get overlooked but if you ever take a moment to think about it, the point becomes rather clear that graphic based design is quite critical for establishing a presence in the marketplace.

Various forms of graphic design

To hit it off directly, you can get help from experts to be your helping hand in this regard. Start by learning about the types of graphic design. For most cases, these designs will fall under three categories – based on the image, based on the type and based on a combination of type and image. Designs under each of these categories can be rather powerful and good designer helps in determining the right method, portraying client’s message well.

Design based on image:

With an image-based design for your Instagram story, the picture carries most of the message with no or little text. It can easily be built on the photo and rendered or painted graphically or even sketched. The single image is held responsible for generating emotions, thoughts and portraying a proper idea. This form of design assumes that the audience has visual knowledge already for triggering a proper response when viewed.

Design based on type:

Typography can always be used as a powerful session just like an image. Sometimes, a business advertisement or logo might just comprise of only type and void of any symbol or image. The color and design of font can always convey a message, which is quite powerful as the meaning of words. Each one of the sports team, product, automobile or even movie, will have its own recognizable and unique color, font face and kerning. For typeface only, there are so many points for the designers to think about. The advertisement copy can always be treated like a painter approaching a blank canvas. Test attributes, such as capital letters, italics, bold, kerning, size, color, spacing, underline and more, will help designers to mold text into a visual statement. It can help in taking design far beyond face value of contextual connotation.

Designs focusing on type and image:

At some point, a creative composition comprises of images and types that can better portray better communication to a targeted audience. It is always common to have images and texts in graphic design as majority forms of print ads require visual and contextual branding. At some point, a service or product is in need of ay more image to explain the unique setting proposition of USP. Every now and then, customers will ask for a concise and clear statement, which will be describing what a service is and how it can get benefitted. Designer helps in creating logos and images for boosting the value of textual content in ad or text, which will solidify the power and meaning of the image.

Attention to details:

A perfect thought and careful attention to detail are required by the designer to connect the client’s message to the consumer through advertisement or graphic design. In terms of an average customer, minor details can easily go unnoticed but to any trained eye of a graphic designer, the single pixel can create a huge difference. A simple design change may not be that big of a deal, but it is actually a great change in terms of experts. The general public might overlook the change, but the graphic designers know how to attend details matters easily.

Often a continual procedure:

In some cases, design can be a continuous procedure as demographics and consumer expectations will change with passing time. It is not just Google, which has changed or altered the logo recently. Even after maintaining the same logo for the last seven years, PayPal recently revealed a new logo and even the branding configuration turned better with a sense of trust in the consumer.

You can take Visa to be another big example in this regard. Visa has rebuilt V in a logo and deleted a word from tagline for creating a stronger form of brand identity and positioning. Then you have Reebok, which has added Delta symbol to the logo for symbolizing change and also reaching a broader fitness market. You can even see a change in the Oscar logo as well if you take out the before and after picture.

Art of graphic design:

This art of graphic design will go beyond Instagram, clipart and even stock photography. The firms now have the ability to turn text and images into compelling ads or marketing collateral for selling a big idea.