Today, internet marketing has changed a lot over the past few years. The SEO techniques you used last year may not be applicable to the subsequent years. Therefore, with the changing scenario, you need to change the tactics to optimise your website too. Otherwise, the links you bring in and the customers you attract will become the only lifeblood for your business. In this write-up will help you to know various marketing trends that you can not ignore. Here is how:

1. Chatbots

Chatbots are not a new technology, but many websites ignore its implementation. Marketing experts always recommend companies to use in order to flourish your business. As per the survey, every year more than 1.4 billion users interact with chatbots and 80% of the companies declare their desire to implement chatbots until 2020. Here we know why people prefer it most:

• Chatbot provide round the clock customer support
• These provide an instant answer to all the customer queries with simplified communication
• As chatbots programmed according to the pre-defined keyword, therefore they have a quick problem-solving approach.
• Chatbots also increase the probability of completing purchasing 3 times more.

2. Interactive Video Content

Video marketing has been a popular form several years. At almost every place and on every topic we can see an increase in video content. Even bloggers also successful video blogs to land more traffic on their page.

The most asked question, why does video deserve attention in 2019? Its simple answer is, engaging videos draw more user’s special attention on a particular page compared to text contents. People on all social media platform also prefer to watch interactive video content than reading blogs. The biggest advantage of video content is that the user gets the benefit of the navigation button. In a market survey, video content gets 70%  of the marketer voted in favour of video contents.

3. IGTV

Have you heard about IGTV? This is a platform launched in June 2018 by Instagram. IGTV application is specifically designed for smartphones. This application allows users to upload their videos. It acts like a YouTube where the video content starts playing when you open the app.

If we consider the growing trend of Instagram users this app has more than 1 billion users and expecting to grow IGTV downloads consistantly in the near future. So,  marketers can use the opportunities and the existing uptrend. This will be especially useful for those companies that target the western market.

4. AI And Recommendation Personalization

It’s a high time when we see recommended videos on YouTube for similar music genres. Even if we do personalization of the results on major search engine. The cookies left behind and other personal data helps artificial intelligence to better handle the behaviour of specific users and provide them with the most personalized recommendations. A similar trend will be observed in 2019, and in all subsequent years. In addition, users are much more willing to share their personal data in exchange for more videos.

5. Beacon Technology

Today’s technology is also known as GPS technology as it works on a simpler and more understandable operating principle. How does the Beacon work? First of all, companies need to ensure that customers must install their mobile applications. As soon as the application is installed on a mobile device, it will start tracking geolocation data. When a user using such application in stores, the company can easily track you that where and in which department or section their potential buyer is located. Thus, the company can learn about customer preferences and purchases, and to send push-notifications about similar products and services.

Currently, 42% of small businesses in Western countries have their own mobile applications, and about 30% of companies plan to implement them in the near future. Is it worth saying that if a similar trend will be observed in other countries, then a similar reaction in domestic countries is expected within a few years?

6. Mobile Payments

Does your company accept mobile payments? If not yet then you should take care of supporting them in the near future. Look at these numbers:

In 2018, 440 million users used mobile payments option using Apple Pay, Google Pay and Samsung Pay. By 2020, this number is expected to increase by 760 million annual users. What does this mean? The figure represents, there will be a guarantee business growth for mobile payments acceptance companies.

Conclusion

2019 will be very important for marketers. The growing role of artificial intelligence in online and offline business and the use of various platforms that facilitate usability and increase UX act as a significant tool to draw customer’s attention. Moreover, you can also take benefit from Best SEO Company to draw users attention.

Author Bio:

I was born and raised in Australia. I am working as a SEO Specialist for Digital Muscle limited in Australia. I have a team of SEO experts who help her in every project. I am hardworking, competent and trustworthy. In spare time, I loves to read, cook and watch movies.