What’s Your Call To Action?

Have you ever heard the rejoinder, typically used after someone has been accused of cutting in line or doing a bad parking job “Oh yeah? What are YOU going to do about it?”? A Call To Action, or CTA if you want, is a friendlier version of that particular ... Continue Reading →

Converting Email Customers on Mobile and Computers

Smartphones have officially taken over the world, and if your email marketing hasn’t adapted to that yet, you’re likely missing out on some significant conversion opportunities. With more than half of emails now being opened on mobile devices, you need ... Continue Reading →

Social Analytics Trends That Are Changing The Digital Marketing

Companies and brands started using social media analytics as one of the cornerstones of their campaigns. These companies, brands and professionals are part of the first generation of social marketing. Today we have already entered the third generation, and the ... Continue Reading →